What Actually Goes Into a Custom Cake — From My First Sketch to Your Table | Cakes by Steph
What Actually Goes Into a Custom Cake — From My First Sketch to Your Table
Behind the Scenes

What Actually Goes Into a Custom Cake — From My First Sketch to Your Table

··9 min read
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People are always surprised when I tell them how long it takes. Not because it's fast — it's not. Here's what a real custom cake order looks like from my end.

People ask me all the time: "how long does it actually take to make a custom cake?" And when I tell them, they're usually surprised. Not because it's fast — it's not — but because there's so much that happens before I even turn the oven on.

Let me walk you through what a real custom cake order looks like from my end. I think it'll help you understand why custom cakes are priced the way they are, and why the process is worth it.

It Starts With a Conversation

Every single order starts with me actually talking to the client. Not a form, not a questionnaire — a real conversation. I want to know about the person the cake is for. What do they love? What's the vibe of the event? What colors are in the venue? Do they have inspo photos? What flavors do they like?

I ask a lot of questions because the more I know, the more personal the cake feels. I've had clients send me photos of the birthday girl's bedroom decor so I could match the color palette. That's the level of detail I'm working with.

The Design Phase

Once I have a clear picture of what the client wants, I sketch out a design concept. Sometimes I do 2-3 variations. I'm thinking about structure, proportion, how the decorative elements will flow, what's realistic to execute beautifully. I send this to the client and we refine it together until it's exactly right.

Prep Work (Days Before the Bake)

Sugar flowers take days to make. They need to dry completely before they can be placed on a cake, so I start them well in advance. For a cake with a lot of floral work, I might spend 6-8 hours just on flowers before I've baked a single layer.

I also source my ingredients during this phase — fresh flowers if needed, specialty items, anything that has to be ordered.

Bake Day

All cake layers are baked fresh. I never freeze cake layers — everything is baked within 24-48 hours of the event. The layers are wrapped and chilled overnight, which actually makes them easier to work with and improves the texture.

Assembly and Decoration

This is the part that takes the longest and the part I love most. Filling, frosting, crumb coat, final coat. Then the decoration begins — placing each sugar flower by hand, painting details, adding gold leaf, positioning every element with intention. For a complex cake, this can take 4-6 hours on its own.

Delivery Day

I personally deliver every cake. I don't hand it off to a delivery service. I load it carefully, drive carefully, and set it up at the venue myself. The moment a client sees their cake for the first time is genuinely my favorite part of this whole job. That look — the gasp, the hand over the mouth, the "oh my god" — that's why I do this.

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Behind the ScenesCustom CakesProcessArtisanCake Design
Stephanie
Stephanie
Cake Artist & Pastry Chef

A Peruvian-born pastry chef based in Leesburg, VA, passionate about preserving authentic Peruvian flavors while crafting bespoke celebration cakes for Northern Virginia.

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