At Cakes by Steph LLC, your privacy matters to us. This policy explains what data we collect, why we collect it, and how you can control it. We do not sell your personal information — ever.
1. Information We Collect
We may collect the following types of information when you visit our website or contact us:
- Contact information
Name, email address, and phone number when you fill out our order inquiry or contact form.
- Order details
Cake preferences, event dates, and any other details you share when requesting a custom cake quote.
- Usage data
Pages visited, time spent on site, browser type, and device type — collected anonymously via Google Analytics.
- Technical data
IP address (anonymized), referring URL, and general geographic region.
2. How We Use Your Information
We use the information we collect solely to:
- Respond to your cake order inquiries and quote requests
- Send order confirmations and follow-up communications
- Send our newsletter if you subscribed (you can unsubscribe anytime)
- Understand how visitors use our website so we can improve it
- Comply with legal obligations
We will never sell, rent, or trade your personal information to third parties for marketing purposes.
4. Google Analytics
We use Google Analytics 4 (Measurement ID: G-W0VQWPHL6X) to understand website traffic and user behavior. Google Analytics collects:
- Pages visited and time spent on each page
- General geographic location (country/city level only)
- Device type, browser, and operating system
- Traffic source (how you found our site)
IP addresses are anonymized before being sent to Google. We do not use Google Analytics to collect personally identifiable information.
Google's data processing is governed by their Privacy Policy. You can opt out of Google Analytics across all websites using the Google Analytics Opt-out Browser Add-on.
5. Third-Party Services
We use the following third-party services that may process your data:
| Service | Purpose | Privacy Policy |
|---|---|---|
| Google Analytics | Website traffic analysis | Google Privacy |
| Google Tag Manager | Tag management | Google Privacy |
| Google Fonts | Typography rendering | Google Privacy |
| Instagram Embed | Social media feed display | Meta Privacy |
6. Your Rights (GDPR & CCPA)
Depending on where you live, you may have the following rights regarding your personal data:
Right to Access
Request a copy of the personal data we hold about you.
Right to Rectification
Ask us to correct inaccurate or incomplete data.
Right to Erasure
Request deletion of your personal data ("right to be forgotten").
Right to Object
Object to processing of your data for analytics or marketing.
Right to Portability
Receive your data in a structured, machine-readable format.
Withdraw Consent
Withdraw cookie consent at any time by clearing your browser storage.
To exercise any of these rights, email us at info@cakesbystephva.com. We will respond within 30 days.
7. Data Retention
We retain your personal data only as long as necessary:
- Order inquiry / contact form dataUp to 2 years after last contact
- Newsletter subscriber dataUntil you unsubscribe
- Google Analytics data14 months (Google's default retention)
- Cookie consent recordsStored locally in your browser until cleared
8. Children's Privacy
Our website is not directed at children under the age of 13. We do not knowingly collect personal information from children. If you believe a child has provided us with personal data, please contact us at info@cakesbystephva.com and we will delete it promptly.
9. Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will update the "Last updated" date at the top of this page. We encourage you to review this policy periodically. Continued use of our website after changes constitutes acceptance of the updated policy.
10. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact us: